Realize more sales through smart conversion optimization
Realize a higher conversion ratio
Improve text, color, theme and information flow
Improve the relevancy of the Web site content
Sell more with a 'smart' Web site
Your Website is online, there are visitors, but there is not much happening. Occasionally a request but far too little, occasionally an order but also too few.
So the Web site does not function as planned!
Conversion optimization offers the solution. The task is to find out what the problems are. Is it the product, the price, the market, or is it the Web site itself? Aren't there enough visitors or are there sufficient visitors, but they leave without buying anything or requesting information? Or maybe it is the flow of information, the ordering function, the overall layout? In short, there are a large number of variables that need to be examined to see what could or even must be improved.
The conversion optimization process always begins with an indepth analysis. And for this purpose it is necessary to select the best tool available. This varies from simple (and affordable) to incredibly detailed (and expensive). For smaller companies and organizations simple and affordable is often the best choice and perhaps sufficient.
First, we analyze your markets, products or services and competition. Is there something wrong with the marketing mix? Are the prices competitive? How does it work at the competition? What are the strengths and weaknesses of the product mix?
This encompasses text, color, format, information flow, unnatural links, headings, images, quality of the content of the pages and more. Then, visitor behavior can be analyzed. This is usually done through analytical elements that are incorporated in the Web site or certain pages. This enables complete reporting options about everything visitors do on the Web site. Where they move to, what they click, what pages they visit and more.
Depending on available analysis data, the conversion optimization process begins. Text and readability, images, forms, call-to-action, purchasing procedures, backoffice, load speed, and so forth.
To achieve its full potential the conversion optimization process involves monitoring of the results at regular intervals. We use the by you selected tools to provide the information you need. Or you choose the provider, we do everything as desired and then you take matters into your own hands.
By monitoring the results at regular intervals the aim is to have:
- higher rates of engagement
- higher conversion ratios
- stronger branding and site identity
- socially shareable content
- improved marketing channels
- and so on
Our CRO Services
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