Results through link popularity?
Link popularity is a measurement based on the number of 'quality' inbound links (also called backlinks) to your page(s). I don't know who came up with the idea, but it is one of the the worst ideas ever invented. Why?
Let's see, you are a small business and you have a Web site to enhance your chance of success. You can't afford the search engine pay-per-click ads and you will never get links to your Web site from any of the Web sites that will matter to increase link popularity. So how are you ever supposed to get any visibility through the search engines if link popularity is an important weighing factor?
You guessed right, never!!!
For just a few bucks, you can buy 1000 'quality' backlinks. Let's see you can get links from the likes of: blogaway.com, greatblogsindia.com, doitinindia.com, waytogoindia.in, bloblo.bl, blingblong.tk, and so forth. Not bad, that might work right? Well, good luck with those.
Nope, now you got it. There is no way you are ever going to get enough 'quality' backlinks to make any difference to your search engine results. Wasn't it a great idea of the Google boys?